Designer based in Edinburgh working across brand, publishing and digital systems for cultural and independent organisations. Practice is typography-led with a focus on material honesty and authorship. Using intentionality informed by research and cultural reference.
Brand Identity Typography
Editorial Design Art Direction Digital Design
SELENE POP-UP
Background
Visual identity for Selene, a Mediterranean food pop-up hosted by Phoebe Moon at Newbarns Brewery. Developed in collaboration with Phoebe Moon, Adam Hepburn and Maddy Crowther to define the visual direction and printed assets.
System
The identity pairs loose, unpolished handwriting with quiet serif typography to reflect an honest and deliberate aesthetic. Visual language integrates black and white process photography of food preparation and manual work. The framework is informed by archival menu structures, soft hospitality and hand-done details to create a stripped-back system.
Production
Execution of a cohesive set of printed and digital assets including menus, posters and social layouts. The final output establishes a personal, lived-in tone that coordinates across multiple touchpoints. Designed as an understated identity that mirrors the specific care of the culinary experience.