Designer based in Edinburgh working across brand, publishing and digital systems for cultural and independent organisations. Practice is typography-led with a focus on material honesty and authorship. Using intentionality informed by research and cultural reference.
Brand Identity Typography
Editorial Design Art Direction Digital Design
ON THE RECORD VOL. 1
Background
Research-led print publication produced for BUMP Agency exploring community-based brand relationships with Gen Z. Draws from data provided by IOM’s digital dance music community, incorporating insights from 1,800 participants and industry figures. Developed alongside Adam Hepburn.
System
Translates complex research into a bold, direct visual language grounded in electronic music culture. The editorial system integrates large-scale typography, cropped imagery and scanned textures with structured layouts. The framework uses 3D elements and hand-drawn mark-making to organize information while maintaining cultural credibility.
Production
A dual-format report designed to be intentional and accessible. The outcome visualizes the people behind the statistics to build a case for community-first marketing. It serves as a credible snapshot of emerging connections between youth culture and brand engagement.